The leading iGaming content provider Pariplay has entered a deal with Atlantic Lottery. The deal is expected to boost the company’s presence in the regulated markets of Canada. And what’s more, the iGaming enthusiasts of Canada can now access the exciting titles offered by Pariplay and several third-party creators.
Pariplay, the renowned gaming content provider, is one of the subsidiaries of NeoGames. The firm has more than 12,000 casino games in its portfolio, and its services extend to more than 20 regulated markets worldwide. The recent growth of the Canadian iGaming scene has caught the attention of Pariplay, and the content provider is gradually making its way to the top.
Recently, Pariplay has signed a strategic partnership with the Atlantic Lottery to increase its visibility in the country. This deal allows the operator to integrate Wizard Games and several third-party products directly. The operator’s integration will be facilitated through the Fusion platform on Pariplay.
Fusion is a unified content delivery solution created for the help operators. The platform can help deliver the products efficiently for a better return on investment. The solution is stable, fast, and flexible and is used by top global operators. The list includes Pragmatic Play, SoftBet, NetEnt, QuickSpin, and several others.
The new agreement will enable the operators to access the innovative suite of products offered under the Wizard Games umbrella. Not only that, through Fusions Atlantic Lottery or AL can also access a variety of other de-aggregated products from third-party providers.
Atlantic Lottery or Loto Atlantique is an organization that offers only regulated and responsible products to users. As a part of the World Lottery Association, the organization also has community value as it offers 100% of its revenues to communities of Atlantic Canada.
It is believed that this calculated move from Pariplay will be a great push for becoming the top dog of the regulated markets of Canada. Apart from this, Pariplay has already made significant noise in the local market thanks to the AGLC with Alberta and the B2B gaming license from the rapidly growing province of Ontario.
President of Sales at Pariplay, Andrew McLean, said, “ALC is another major milestone for us as we continue to roll out our content across the country. It is an exciting deal and one that we believe will prove fruitful for all parties.” He added that the provider already has strong product offerings in the North American region, which will add to their current success.
In the words of Michael MacKinnon, Vice President of Gaming at Atlantic Lottery, the new deal with Pariplay will address the supply issues, and the cutting-edge features will improve the user experience significantly with their offerings.